Steve's Gathering Golden Apple Mac OS

Steve Jobs and the Macintosh Computer. Jobs then switched over to managing the Apple 'Macintosh' project that was started by Jef Raskin. Jobs was determined that the new 'Macintosh' was going to have a graphical user interface like the 'Lisa,' but at a considerably lower cost.

By Crowdability, on Friday, October 2, 2020

You rely on Crowdability to bring you the best start-up deals. Now rely on us to bring you the most fascinating stories and trends from the world of technology. You won’t find this stuff in the mainstream press. Look for it every Friday morning.

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How to Lose $8 Billion

Steve's Gathering Golden Apple Mac Os 14

Chuck Feeney once had a net worth of more than $8 billion. Today, he’s flat broke — and that’s just the way he likes it. See why here »

Life on Another Planet (Not Mars) May Be Possible

Life on Mars? Pfft, old news. Now scientists believe life on another nearby planet may be possible. Pack your bags, then get the details here »

You Might Receive a Brain in the Mail

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Amazon’s “Luxury Store” Requires a Special Invitation

Steve's Gathering Golden Apple Mac Os Catalina

Amazon’s new Luxury Store will feature only the highest-end brands. But don’t get too excited — to shop there, you’ll need to be personally invited. See if you’ll get in »

Secret Steve Jobs Recording Reveals Apple’s Future

In a secret recording from 1988, Steve Jobs suggested the company would one day dominate the world of technology. Check it out right here »

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An Inside Look on Apple
Jocelyn Perry

Steve's Gathering Golden Apple Mac Os High Sierra

BUS 330 Principles of Marketing

Apple Mac Os X Snow Leopard

Cynthia Goussak
October 6, 2015
When defining value, you have to have a precise understanding of how your customers describe it. When it’s time for consumers to purchase new products, they take heed to a lot of different things. First being is will they receive great value for what they are purchasing? They are spending their hard earned money on this product so the question they ask themselves is, “Does the value validate the amount I’m about to pay?” Next, they also evaluate the supplier of the product and their performance on a related criteria. If a business is working to gain and maintain customers, they must extremely understand what customer’s find important.
When discussing value in terms of utilities, four core points are talked about. First being form, and “this is the utility that is the primary responsibility of purchasing and operations managers who acquire inputs and transform them into products or services of greater customer value (Fawcett, page 2.)” When consumers see the latest Apple products, they see a nice sleek finish. You always know what to expect when paying for the latest products with Apple. It won’t always be the exact same as the previous model, but it will have a twist to it. For example, the latest models of the iPhones come in the standard colors in addition to the newest one, rose gold. Whoever came up with this marketing strategy was brilliant because it worked. The rose gold iPhone is the only phone that will take 2-3 weeks to ship before the customer will receive it. Second is possession, “it is the utility that falls within marketing’s domain and consists of efforts to communicate (i.e., promote) a product’s value and then facilitate the exchange process (Fawcett, page 2.)” Even though the iPhone’s primary purpose is to be used as a phone, once the consumer...